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About Guide London: Guide London is a London menswear label. Guide Clothing Ltd started the brand in 1988. Shirts, jackets, coats, jersey and knitwear each have their own chest chart, and a shirt size is not the same cut as a jacket size. We have no sized pieces in at the moment. The table below is Guide London’s own jacket chart.
This is Guide London’s own jacket chart: each number is that chest in inches, with a centre-back length and a sleeve length beside it. Shirts use a chest range instead (S is 35–37 in), and coats, jersey and knitwear each have their own table. Sizes on our site come and go with stock.
| Size | Chest | Back | Sleeve |
|---|---|---|---|
| 36 | 36 in (91 cm) | 70.6 cm | 63 cm |
| 38 | 38 in (96 cm) | 71.8 cm | 64.5 cm |
| 40 | 40 in (101 cm) | 73 cm | 66 cm |
| 42 | 42 in (106 cm) | 74.2 cm | 67.5 cm |
| 44 | 44 in (111 cm) | 75.4 cm | 69 cm |
| 46 | 46 in (116 cm) | 76.6 cm | 69.6 cm |
| 48 | 48 in (121 cm) | 77.8 cm | 70.2 cm |
| 50 | 50 in (127 cm) | 79 cm | 70.8 cm |
| 52 | 52 in (132 cm) | 80.2 cm | 71.4 cm |
Source: guidelondon.co.uk size guide
Shirts and jackets are sized differently. Shirts are S to 3XL by a chest range (M is 38–40 in). Jackets are sized 36 to 52, and 38 means a 38 in chest. Coats, jersey and knitwear use letters, but each letter is a single chest measurement, closer to the jacket scale than to the shirt scale.
Medium. M is 38–40 in (96–102 cm). A 41 in chest is the start of Large.
By chest in inches, from 36 to 52, plus a centre-back length and a sleeve length on the official chart. Size 40 is a 40 in (101 cm) chest, with a 73 cm back length and a 66 cm sleeve.
There is no published rule. A chest that falls inside a shirt range takes that letter. If you land in a gap, or between two jacket numbers, we would try the larger one.
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