About Hoka: Hoka was founded in 2009 in Annecy, in the French Alps, by Nicolas Mermoud and Jean-Luc Diard, two former Salomon men who wanted a shoe that would carry a runner downhill as easily as up. The answer was an oversized, deeply cushioned midsole at a time when the rest of the industry was going minimal, and it was ultra-distance runners who took to it first. The original name, Hoka One One, draws on a Māori phrase usually given as “to fly over the earth”, shortened to simply Hoka in 2021. Now part of Deckers Brands, it has grown from a specialist running label into one of the most recommended names for anyone who spends long hours on their feet. We also fit the children’s Clifton and Rincon.
Hoka have rebuilt the women’s Clifton 10 on an updated last, along with the women’s Arahi 8 and Challenger 8. Their guidance is that if you already wear Hoka, you should try half a UK size down from your usual Hoka size. So if you are normally a UK 5.5 in a Clifton or a Bondi, try a UK 5 in the Clifton 10. If you are new to the brand, simply start at your usual size. We stock the women’s Clifton 10, so do come and let us check it on the foot rather than assuming either way.
Hoka children’s trainers fit true to length for most feet, with a roomy toe box and a heel that sits down into the foam. The box leads with the US kids’ size, so a marking such as 1K or 4Y is not a UK size. Our chart lists the UK size beside the EU size. Hoka steps the children’s range in thirds of a European size, finer than the whole EU sizes on the website, so two Hoka sizes can sit either side of one of our rows. If your child is between sizes, the smaller holds the foot more securely and the larger gives more room at the toes.
Hoka splits the children’s range in two, and the difference is more than length. Little Kids is easier for younger children to manage. Big Kids is built closer to the adult shoe. The children’s range is meant to stop at about a UK 6, and above that we fit from the adult collection, where wider fittings also become available.
Roughly UK 10 to UK 2. A bungee lace with a hook-and-loop strap, so it can be pulled on quickly and still adjusted for volume.
Roughly UK 3 to UK 6. Conventional laces and a firmer build, close in feel to the grown-up Clifton and Rincon.
One little-kids colourway is also tagged UK 10 (EU 45). That EU size is an adult length, so please ask us before ordering that row.
We keep the two models that make most sense for children, in both the Little Kids and Big Kids builds.
The everyday cushioned trainer, and the one most families choose. Soft underfoot and light for its size, for school sport, running club and long days out.
Lighter and a little more foot-hugging than the Clifton, with a snappier feel for children who actually run in them.
Where a school allows plain black trainers, the all-black Clifton 10 and Rincon 4 are worth a look, and they come into their own for PE and after-school clubs. Uniform rules vary, so do check whether logos and contrast soles are permitted. If your child is hard on shoes through the day, we would usually suggest a leather school shoe for lessons and keep the Hokas for sport.
Measure both feet from the heel to the longest toe and work from the longer one. We check length, width and depth, then watch your child stand and walk.
Hoka women’s shoes are sized in UK sizes on our website, with the US size on the box. At the same European size a women’s Hoka carries the same UK number as a men’s but a US number one size higher, which is worth knowing if you are comparing a unisex or all-gender style.
Foot lengths and box conversions are Hoka’s own published figures for their standard women’s last. The Clifton 10, Arahi 8 and Challenger 8 use the updated last described above.
This is where Hoka reward a proper fitting. Because the range has traditionally been cut narrow, a shoe that feels tight across the joints is usually asking for a wider fitting rather than a longer one. Hoka publish the width of each fitting in millimetres, and we measure across the ball of the foot so we can tell you which one you actually need.
The standard fitting, marked D for men and B for women. This is what the great majority of stock comes in.
Marked 2E for men and D for women. Most of the extra room comes from added volume in the upper, so it relieves pressure across the top of the foot as well as the sides.
Marked 4E, and men’s only. Hoka do not make an extra wide in the women’s range.
Wide fittings appear across the cushioned road shoes such as the Clifton, Bondi, Gaviota and Mach, and on the Speedgoat and Anacapa. They are generally not made for the Gore-Tex road shoes, the Transport or the Kawana.
Not every wide fitting is on the shelf at any one time, so if you know you need a 2E or a D please give us a ring or ask in store and we will check what we can get hold of for you.
The range makes far more sense once you know which family a shoe belongs to. Here is the line-up we fit, what each one is for and how each tends to fit.
| Model | What it is for | Support | Fit note |
|---|---|---|---|
| Clifton 10 | The everyday cushioned road shoe, for running and long days walking | Neutral | True to size, with a roomier toe box than earlier Cliftons. Women’s runs on the updated last, so try half a size down |
| Clifton 9 GTX | The same everyday role, made waterproof for wet weather | Neutral | Snugger and more tapered at the toe than the mesh Clifton. Best on a narrow to medium foot |
| Bondi 9 | Maximum cushioning for easy miles, long walks and hard floors | Neutral | True to size and plush, with a locked-in heel. Roomier at the toe than the Bondi 8 |
| Gaviota 5 | Cushioned support for anyone whose foot rolls inwards | Stability | True to size, with the most accommodating toe box and highest volume of the range |
| Mach 6 & Mach 7 | Lighter and livelier, for quicker running as well as daily miles | Neutral | True to size but a performance fit, cut close through the midfoot and toes |
| Kawana 3 | A gym and studio trainer that will also handle a shorter run | Neutral | Close through the midfoot for lateral support. No wide fitting is made |
| Challenger ATR 7 | Road to trail, for pavement, gravel and easier footpaths | Neutral | Tapers noticeably at the toe. The GTX version is standard width only |
| Speedgoat 6 GTX | Proper trail running on wet, muddy and rocky ground | Neutral | A secure, performance fit with a strong heel hold. Wide fitting is worth asking about |
| Anacapa 2 Low GTX | Cushioned waterproof day hiking and long country walks | Neutral | Roomy, and some find it generous. A narrower foot may want half a size down or firmer lacing |
| Transport GTX | A waterproof everyday and commuting shoe rather than a running shoe | Neutral | Structured with little give, and often reported as half a size small. No wide fitting |
| Transport Hike GTX | A mid-cut waterproof hiker for day walks and wet commutes | Neutral | True to size for most, though the toe can feel tapered. No wide fitting |
| Infini Hike TC | A cushioned hiking sandal for camp, summer walking and recovery | Neutral | Comes up generous. Most people take at least half a size down, so try before you buy |
A good part of the Hoka range we carry is waterproof, and it is the one thing customers are most often caught out by. Hoka do not publish a different size for a Gore-Tex shoe, and in principle the size is the same. In practice the membrane occupies room, stiffens the upper and gives far less than mesh does, so the GTX version of a shoe you already own can feel noticeably closer, particularly across the toes. Hoka’s Invisible Fit construction bonds the membrane to the upper rather than using a separate bootie, which helps a great deal, but it does not remove the difference.
Hoka’s own advice is to mark the heel and longest toe on a piece of paper, measure both feet and work from the longer of the two, then measure across the ball of the foot for width. That is exactly what we do in store, with the advantage that we can then put the shoe on the foot and check it properly.
Hoka men’s shoes are sized in UK sizes on our website, with the US size on the box and the European size given in thirds. Measure your foot from heel to longest toe, take the longer of the two feet and read across.
Hoka’s men’s chart continues to a UK 15.5 (EU 52). If you need a larger size than we have listed, please ask and we will look into ordering it for you.
Hoka men’s tops, including the Airolite short sleeve, use the men’s apparel chart below. Measure chest, waist and hip in centimetres. Hoka’s published men’s chart leaves a gap between large (chest up to 111.8 cm) and XL (from 116.8 cm). If you land in that gap, try both sizes. The all-gender run gloves use this same chart for S to XL.
The curved sole geometry that rolls the foot forward through each step, so the shoe does the bending rather than your foot. It is what makes a thick Hoka feel easy rather than clumpy.
A shallow bucket moulded into the midsole so the foot sits down into the foam rather than perched on top of it, adding hold and stability without a rigid upper.
Compression-moulded EVA, the durable and protective foam Hoka use through the everyday models such as the Clifton and Gaviota.
Foam expanded under high heat and pressure, which comes out lighter and springier. It is what gives the Bondi 9 and the Mach their livelier feel.
A firmer dual-density cradle supporting both the inner and outer sides of the midsole, guiding the foot without the hard plastic wedge older support shoes used. The Gaviota 5 is built on it.
The waterproof membrane bonded directly to the upper instead of sitting inside as a separate liner, which keeps the shoe closer to the feel of the standard version.
A high-grip rubber compound that holds on wet rock and slippery ground. It is fitted to the Speedgoat, Anacapa, Transport Hike and Infini Hike.
A neutral shoe leaves your gait alone; a stability shoe gently resists the foot rolling inwards. The Gaviota 5 is our stability Hoka, and the rest of the range is neutral.
Yes, for length they come up true to size for most people. Width is the more common issue, and the answer there is a wider fitting rather than a longer shoe, because extra length simply lets the foot slide forward.
A men’s US 9.5 is a UK 9, and Hoka would print that as EU 43⅓. Hoka lead with the US size on the box and give European sizes in thirds, which is why we list the UK size against everything on our website.
They have been, historically, and it is a fair reputation. Newer daily trainers are noticeably more generous, the Clifton 10 especially, and Hoka make wide and extra wide fittings across much of the range. If a Hoka has pinched you before, it is genuinely worth being measured again.
Hoka do not publish a different size for their waterproof shoes, but the membrane takes up room and gives less than mesh, so a GTX shoe often feels closer than the standard version. Rather than guess at half a size, come and try it with the socks you will actually wear.
Hoka rebuilt the women’s Clifton 10 on an updated last, along with the Arahi 8 and Challenger 8. Their advice is to try half a UK size down from your usual Hoka size if you already wear the brand, or to start at your usual size if you are new to it.
The Clifton is the everyday all-rounder, the Bondi is the maximum cushioned option for easy miles and long days on hard floors, and the Mach is lighter and more responsive for quicker running. All three are neutral shoes.
The Gaviota 5. It pairs Bondi-level cushioning with an H-Frame that gently guides the foot, and it happens to have the roomiest fit in the range, which suits a lot of people who need support.
Please do not. The heat and tumbling damage the foam and can spoil a waterproof membrane. Brush them by hand with mild soapy water and let them dry naturally, away from any radiator.
Yes, they fit true to length for most children. The toe box is on the roomy side. If your child falls between two sizes we will try both in store rather than guess.
Little Kids runs to about a UK 2 and uses a bungee lace with a hook-and-loop strap. Big Kids starts at about a UK 3, laces conventionally and is built closer to the adult shoe. The children’s range stops at about a UK 6.
Around a thumb’s width past the longest toe. Going further lets the foot slide forward as your child runs, which is what causes rubbing.
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